What you bring to the table:
• Building, managing, and optimizing SEO/SEM Google Ads and GDN campaigns.
• Develop a deep understanding of how to leverage digital channels to align marketing efforts with our customers’ needs and preferences
• Provide insights across all digital marketing tactics that influence marketing strategies.
• Identify key product and industry trends, identify business trends and shifts, and recommend data-driven responses and recommendations to the company
• Support business reporting and analysis; automating current reporting in Salesforce.
Who will be the best fit :
• BS/MS degree in marketing, Business or a related field
• Proven working experience in marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc.)
• Strong analytical skills and data-driven thinking
• Python, R or Sql as a plus.