纽约州 - New York
JOB PURPOSE: The Marketing Director will be responsible for the development and implementation of marketing strategies and the growth of the direct sales.
ESSENTIAL JOB FUNCTIONS:
1. Brand Marketing
• Develop and implement the brand’s internal and external marketing strategies and plans
• Develop strategies and business plans to grow category sales and shares.
• Work closely with the Senior Management team to set short and long term marketing vision to help grow the business
• Coordinate cross-functional resources / teams on key initiative to achieve business targets
2. Category Management
• Conduct brand, segment, competitor, and category analysis to evaluate performance against business objectives.
• Use trend, market and consumer research to identify growth opportunities
• Keep senior management informed of consumer and industry insights for product evolutions
• Determining the positioning of a product category to maximize visibility
• Develop and maintain forecast / inventories of items and recommend pricing structure to achieve competitive gross margins
• Assist with pricing activities / trade spending, analytical support, A&P management, planning, and supply chain alignment etc. as necessary
• Be the expert and thought leader of various product categories
REQUIRED KNOWLEDGE, SKILLS AND EXPERIENCE
• Bachelor’s Degree in Business Administration, Marketing, or related field; Master’s Degree is a plus
• Experience with products in food service categories desired
• 10+ years marketing experience, with focus on customer's needs and foodservice research firms, experience with Asian food products
• Understanding of key foodservice marketing programs including promotions, collateral, etc.
• Previous work experience in the following companies is a plus:
• Ajinomoto Winsor
• Lee Kum Kee
• Strong written and verbal communication
• Excellent analytical skills
Associate Recruitment Consultant / Sales and Marketing Recruitment
560 Sylvan Ave. Suite 2165, Englewood Cliffs, NJ 07632
T 201 567 8886 Ext. 303 | F 201 567 8981
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纽约州 - New York