Marketing Director发布新工作

  • 工作编号
    NY43871
  • 所在区号
    917
  • 招聘职位
  • 薪资待遇
    面议/月
  • 招聘人数
    1名
  • 性别要求
    不限
  • 提供接送
  • 提供住宿
  • 所在州省
    纽约州 - New York

JOB PURPOSE: The Marketing Director will be responsible for the development and implementation of marketing strategies and the growth of the direct sales.

ESSENTIAL JOB FUNCTIONS:

1. Brand Marketing
• Develop and implement the brand’s internal and external marketing strategies and plans
• Develop strategies and business plans to grow category sales and shares.
• Work closely with the Senior Management team to set short and long term marketing vision to help grow the business
• Coordinate cross-functional resources / teams on key initiative to achieve business targets
2. Category Management
• Conduct brand, segment, competitor, and category analysis to evaluate performance against business objectives.
• Use trend, market and consumer research to identify growth opportunities
• Keep senior management informed of consumer and industry insights for product evolutions
• Determining the positioning of a product category to maximize visibility
• Develop and maintain forecast / inventories of items and recommend pricing structure to achieve competitive gross margins
• Assist with pricing activities / trade spending, analytical support, A&P management, planning, and supply chain alignment etc. as necessary
• Be the expert and thought leader of various product categories
REQUIRED KNOWLEDGE, SKILLS AND EXPERIENCE

• Bachelor’s Degree in Business Administration, Marketing, or related field; Master’s Degree is a plus
• Experience with products in food service categories desired
• 10+ years marketing experience, with focus on customer's needs and foodservice research firms, experience with Asian food products
• Understanding of key foodservice marketing programs including promotions, collateral, etc.
• Previous work experience in the following companies is a plus:
• Ajinomoto Winsor
• Schwan’s
• Lee Kum Kee
• Kikkoman
• Strong written and verbal communication
• Excellent analytical skills

欢迎咨询, 有意者可附带简历发至我的邮箱。
Carson Zhu
Associate Recruitment Consultant / Sales and Marketing Recruitment
Cesna Group
560 Sylvan Ave. Suite 2165, Englewood Cliffs, NJ 07632
T 201 567 8886 Ext. 303 | F 201 567 8981
www.cesna.com
Recruitment Experts Worldwide

企业信息

  • 所在州省
    纽约州 - New York
  • 联系人
    carson
  • 联系电话
    (401) 412-877